City Gas - London SEO Services
We have all heard it before. Young, ambitious entrepreneurs deciding to take control of their own path, just to be smothered by massive networks, sub-standard competition or established franchises.
City Gas Services are a heating company in London. With thousands of small and mid-sized competitors, not to mention juggernauts such as British Gas who saturate the market with high level marketing, TV ads and more.
One thing we greatly admire Google for is that they strive for excellent local search results. This gives companies, small or large a chance against the big boys when it comes to SEO.
SEO ANALYSIS & PLANNING
City Gas approached Sterling for our London SEO services. We started with an in-depth SEO analysis of the heating & gas services market in the UK. We filtered out the strengths and weaknesses of 20+ competitor marketing campaigns and websites as well as surveyed and determined the right message for the London SEO & Marketing campaign aimed at UK homeowners.
What we found was:
- Old marketing methods were no longer effective for the UK heating industry
- Small and large companies were suffering due to this
- Very little of the heating industry had any web presence worth mentioning. And those who did had only been using it as a secondary promotion method
- There was a new, untouched playing ground for us to launch this company through our London SEO services.
WEB LAUNCH
As the internet is flush with companies praising their own ability to "Get you to Google #1!" or, "Never worry about business again!" and other yak yak, the scepticism of business owners is rightfully high of such services.
The only thing wrong with these companies is they are not results-driven.
With City Gas there was one simple solution. Take every hole and weakness in the competition's web presence and hit it hard with a powerful, optimised website - all backed by a strong SEO Campaign.
DESIGN & SERVICES INCLUDED:
- New Website design
- Individual page & content optimisation based on the competitor analysis
- Rich content which was helpful and appealing
- Directory submissions
- Article writing
- Online Press Submissions
- Blog & Forum entries
- External link building
- Repeating the above week in and week out year after year
STATISTICS
- City Gas now operates successfully through web enquiries alone
- Thousands of new visitors a month find City Gas through the web
- Over 200 Google Page #1 keywords relating to the services provided
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