First Senior Financial Group - Security for the Retiree
Sterling Kreative London have teamed up with First Senior Financial Group to take this retirement advocacy firm to new heights. The brief was clear. Phil Cannella (Founder) and Joann Small (CEO) briefed our executive team on the goals of First Senior Financial Group --- and we were nothing short of inspired.
When working in marketing it is important to associate yourself with groups and businesses which provide great products, great services and work with ethics. Sterling was given the grand tour of the firm, with a week at their King of Prussia Headquarters, meeting the executives and staff, observing their work flow and studying, in-depth, the incredible Navigation system which creates a crash proof retirement for anyone who takes First Senior Financial Group on to manage their nest egg.
First Senior Financial Group is no ordinary financial investment / retirement investment company. The following qualities were observed first-hand by our staff and needed to be reflected in their image. After all, this was the first time we had seen a company which deals in fail-safe insurance investments which was an open book and worked under the banner of honesty.
First Senior Financial Group's Qualities:
The logo created reflects this perfectly.
Let's face it. The insurance industry, securities industry and the subject of retirement investments (401 K etc) have been made very confusing. What we learned from Joann Small, CEO of First Senior Financial Group, was that these industries have intentionally lined almost every product, educational material and service descriptions with complicated terms and no semblance of order. This is one of the ways you find yourself in a hole, after losing on an investment.
We observed First Senior Financial Group's case design team and advisors at work. Unlike other advisors they took the time to educate each retiree on the best investments and WHY they are the right investment options. Every client walked out with a simplistic but solid knowledge about how to manage their nest egg.
The contentThe primary focus of First Senior Financial Group's website was not to "sell services", but rather to reflect the dedication we observed at their National Headquarters in educating retirees.
Retirement Education - The site boasts 79 pages of extremely simple descriptions of the investment vehicles they use to ensure you lose nothing when putting your life-long savings in their hands. In addition to this it also educates one on the pitfalls in the industry, including where you should avoid investing and tax warnings.
Media Feedback Gallery - We included the creation of a media feedback gallery, allowing viewers to see first-hand the results of First Senior Financial Group
Events - The First Senior Financial Group hosts the nationally acclaimed Crash Proof Retirement Events. With the help of a god-like programmer called Nick, we implemented a simple registration system to allow for booking and reservations. Nick went the extra mile and included an xml feed for the events so they can be syndicated around the FSFG network. For more information on Nick's services, you will have to pray.Visit First Senior Financial Group