Building a building firm, SEO Services
Roma Edilizia is a construction, refurbishment and building firm in Rome. The firm had never had much of an online presence and with media scare causing problems in the building trade, they were looking for new avenues to market their services.
THE TASK
In a country where word-of-mouth was still the primary form of business, we needed to dominate the 1st position on Google in hopes to grab the eye of a small/medium online audience. The strategy was to build solely through SEO services so it had to cover every possible search term for the building firm.
WHAT WAS DONE
- A market analysis was done to see what people were looking for in Rome, from this we were able to determine where we should put our efforts.
- We created 2 new blogs to target over 20 key areas of the building trade. Our content writers got to work, filling it with useful, keyword-rich content.
- With almost 100 new articles written on the blogs, we now focused on link building. Over 5000 strong links were built for the site
- We then did the standard actions of placing the site on every directory in Italy, which allowed for Rome business inclusions.
- Review and modify: Once the foundaiton was in place, the site's content and SEO was reviewed and modified.
THE RESULTS
Throw out the old and bring in the new! This building company now boasts 100% of the enquiries from the web only. With over 15 competitive keywords now on page 1 of search results, and an additional 70+ keywords showing for mid-competitive keywords, the site attracts visitors from all over Rome, especially middle to upperclass clients.
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