Utilising Twitter in Your Online Marketing Strategy
Social media has emerged as one of the major players in acquiring rankings and attracting users to websites, and with the seemingly continuous rise of Facebook and Twitter, is an integral part of any company’s strategy.
Twitter is almost neck in neck with Facebook as an important social media platform to promote your business and interact with potential clients. Twitter provides the opportunity to constantly interact with not only your immediate community and clients, but potential clients and followers around the country and world.
Facebook tends to focus on selling products and nudging customers towards a purchase or partnership - Twitter simply exists to get them on board, put them at ease, and show them what you’re all about.
So, here are 5 key areas for those who are just starting out, or who are looking to update their strategy to be a little more effective.
Perfect your profile. Setting up a Twitter profile is simple, but there’s a few ways to ensure that your profile is effective. Firstly, your Twitter handle (the permanent @name that you will tweet from) should just be your business name, or a shortened version if needed. Your bio should be simple and to the point, with no sales pitch.
Throw in a few keywords and explain what your business does, but don’t use your bio as a call to action. For example, if you are an online marketing agency, you may like to say: ‘[Name of agency] are an online marketing company in [Location] specialising in SEO, social media, Adwords and email marketing.’
Or, another method that seems to have a positive effect on search results is explaining your products or services like this: ‘SEO | Social media | Adwords| Email Marketing’.
Streamline your strategy. Twitter can be a little daunting from the get-go, with tons of content and millions of users. You need to come up with a strategy from the start to stick to; how many times a day/week are you going to post, what sort of content will you post, who is going to post it.
Consistently posting your own content and links to your website won’t go so well on Twitter. Though you will attract a certain audience, you won’t see any benefits. Twitter is a conversational medium, and so you need to be able to keep up with conversation; ask questions to your followers, get involved with other conversations, retweet, and try not to be too formal.
Keep it casual. Twitter is not an overly professional medium, and tweeters will see right through a company who only posts their own professional content. Try to keep things casual to a degree. Utilising ideas like Friday Funnies and posting a funny YouTube clip or image are great to keep things light, and talking about local events or restaurants help to engage your local audience.
Follow your followers. This can be applied in two ways: firstly, always take a look at what your followers are posting and interested in to keep up with current trends in the Twittersphere.
Secondly, always follow back tweeps who follow you – if they take an interest, return the favour. Do make sure that you aren’t following a fake account or spambot; these are easily detectable when following manually, but if you are using a ‘followback’ tool, they may end up in the mix.
Make sure to follow companies and blogs that work within your industry, plus local businesses and individuals. Take a look at who your competitors are following, and follow potential clients.
Stick with it. Social media strategies, particularly with Twitter, can often take a while to build up rankings or acquire positive results. Simply creating a Twitter account and tweeting every so often won’t help your cause, but regularly interacting will.
It can be difficult to stick to the strategy, but building up a community of followers can be extremely beneficial to your business.
So, there you have it! 5 key areas to get you started on your Twitter journey, or to help you improve upon your current strategy.
Twitter is one of the most effective social ways to promote your brand name and implementing the tips above might just help to get you a few new customers and wider recognition.