Black Hat SEO Techniques [Infographic]
No, I’m not talking about the bad cowboys in the movies who wear the black hats. Nor am I talking about an evil witch character - but not too far off! I’m talking about Black Hat SEO and some of the most interesting and creative techniques that you can imagine to "try beat the search engines"
Black hat SEO companies exist everywhere and are the source of your constant hair pulling and lack of long-term business results.
Stealing (Mirroring) Content
Talking of witches, *Mirror Mirror – it’s not just a fairytale, but actually one of the Black Hat techniques through which SEO companies steal content from a website and mirror it on your site. To do this, black hat SEO'es have to create a copy of 3rd party website and add it to yours.
*Hide and Seek – If you are using Black Hat tricks you will definitely enjoy hiding content on a website and make it visible only for the search engines. Just don’t forget to pad the hidden content with all the keywords that you want to be found for.
To get an idea of all the tricky ways these black hat SEO companies try to outsmart the search engines, check out the infographic below. The amount of ways to get around good SEO will blow your mind.
This infographic is created by Denmark's leading search marketing agency - Outrider.
What Black Hat SEO does for your site
Sterling Kreative took over a client late last year which had been the victim of black hat SEO. Essentially, black hat techniques can give the site a temporary boost in rankings and appear to have some effectiveness. Once the "SEO contract" was completed by on of these SEO Agencies, and they walk off with cash in hand and the client experienced a sudden drop in their visitors, and site-wide penalization, taking their website to the abyss of search rankings. Google misses nothing and are a lot smarter than these SEO cowboys.
If you have experienced this phenomena, you may have been a victim of black hat SEO techniques.
Now that you know some of the most popular black hat SEO techniques you can avoid SEO companies who use these practices. For people who do SEO there is a quiz on SEO-meter.com to check your SEO usage and if they are using black hat SEO techniques.