Moving fast - An essential component to business
We talk about a lot of technical things in our Jabber blog, but once in a while I think about sharing something which does not have to do with just web design or marketing. As I oversee a lot of the daily production and work with clients, I have noticed an essential component to good business which should be kept in mind - moving fast.
In my dealings with many businesses over the years I have seen countless business models and workplace management schemes all directed towards making a slow moving and easy going work environment. Even HR departments promote this idea when recruiting. A rather silly endeavor if you ask me because who wants a workplace full of people who doodle and accomplish nothing? Of course, no one wants to go to work in a place where everything is frantic and half of the personnel are in anxiety, but such a scene does not have to exist to move fast and get things done.
I believe in a compromise of this idea. It has been observed in successful companies that the speed in which they operate determines their success. This is common sense right? The more clients, sales, pitches, projects etc which you can get through the assembly line, then the greater the return.
Just the other day I was in a restaurant and this very thing happened and it literally made me furious. All I wanted was to get a good fast meal and get back to work, but instead I waited 45 minutes in an almost empty restaurant. Obviously this has swayed me from ever promoting or recommending that restaurant to my friends.
I believe it is the same in any line of business. As a client you would not want to wait for days to receive a simple quote on a website. Nor would you be happy if your marketing analysis was weeks late or never showed up. All of the truly successful businesses work primarily by word of mouth, and how better to create this by delivering a fast and satisfactory service!
Having said that, there's also the other side of this coin. You cannot forsake quality for speed. No one wants a botch job just because it needed to be done fast, so speed and quality go hand-in-hand.
Think about it. A chef who knows his business can have an entire gourmet meal setup in no time. He cuts with speed and accuracy, throws 5 ingredients into the pot at the same time, all in the right quantity, he knows how much flame he needs and knows when it will be done. The same with a web designer, programmers, graphic designers and marketing professionals.
So the following would apply:
- Know your tools down cold.
- Practice what you have learned daily or as much as possible. Do it over and over.
- Learn the new and stay with the times.
- Work with interest.
- Move fast in everything you do.
And last but not least, be a great success!