Why good photography in branding & web design?
Searching around the web of late, I have noticed an array of presentations, commercials, ad banners flashing text promotion and websites which use generic stock photography or in the worse scenario, iPhone photography for their visual display.
Then every once in a while a website or new brand design catches my eye... I took the time to gather up these designs and pay attention to them to figure out why am I sitting there still looking at it.
The common denominator with all of them was creative photography. Professional photography in web design is such powerful addition but is also greatly underestimated.
We all know the saying that a picture is worth a thousand words. Pictures are what we mostly use to elaborate concepts, or imagine how something could look in the future. Every plan written and formulated by people starts wih a picture in ones mind of how something will be once he has accomplished it.
Pictures are powerful they are the most understandable element to an individual, even prior to language and speech.
Let us look at an example of how we use this in our designs.
Below you will see the home page of the Aymer Guest House, a Bed & Breakfast in Hove, England. No doubt, this is probably a wonderful little get-away and probably has pleasant staff and one may have great time! But this is not the point. We must consider the website visitor in our designs.
Potential Customer's Imagination: "I would love to get away for a weekend to a relaxing, bed & breakfast house and enjoy the countryside and have a place to eat. Let me search on the web".
The customer WANTS everything he just thought of. He is now going to look on the web for something which reflects his concept.
Now let's take a look at a website design we did recently for a Bed & Breakfast. What did we use? Photography. Country Rome is a bed an breakfast which has about the same number of bedrooms as the one you saw above. However, if you take a look at the website, you will see that we focused on what people look for on the web when searching for a bed and breakfast. We used photography as an art to literally put the visitors at the location in their own mind so that they get the full feel of the place.
The statistics tell the tale, with a full house week in and week out.
This is of course just an example. But the message applies to all companies and businesses from banking to insurance, builders and electricians or charities and online shops.
The investment of good photography for your brand goes a lot further than what is paid for a pro to come and do a few shots. You are captivating viewers and will be provide with an angle on your business or brand which would not have been seen before.So what does good photography do for you and your image?
It communicates, it inspires, it persuades and gives the viewer a complete concept of what you are without margins for misunderstanding.
Photography is a very old art and a very powerful one, envisioned by men to achieve superior communication.Nadia