Web Marketing Vs Traditional Marketing

Web Marketing Vs Traditional marketing Statistics

At SK we provide both the online marketing and traditional marketing. Every one of our online marketing campaigns includes detailed tracking tables of ROI (return on investment) and cost vs results tracking. So we don't give the wrong picture of our findings, it is important you know where most our clients are located:

London, UK - 75%
Sydney, Australia - 5%
Los Angeles, USA 6%
Denver, USA 4%
New York, USA 10%

The results of our surveys and tabulation show this result:

The results can be good, but only at extreme budgets which require bulk air time over long periods. TV actually has the lowest ROI in terms of directing visitors to buy, but has a strong branding imprint (long-term marketing strategies).

Depending on circulation and frequency this can vary, but magazines and printed ads remain in lowest bands of ROI. Again, if done with enough frequency and with good placement can have a good branding imprint on its readers.

10 years ago, this was a gold mine. But today, direct mail's ROI results in 1% or less reach.

Proven beyond doubt, SEO is the strongest method of reaching the desired public. With an excellent SEO campaign behind one or more websites you are not only bringing in thousands of visitors, but the visitors who have now found you through natural search results are actually looking for that service. The ROI for SEO on average for our clients is on average, %500 (some reaching near 1000%).

Much like SEO, online marketing utilizes a vast number of web tools to reach public who are genuinely interested in your service or product. Online marketing can include social networks, creating a following, online competitions and gimmicks in your company name, creating viral videos or paying for ad space on related websites. The possibilities are endless. Online marketing has a similar ROI to SEO and are considered blood brothers.

Whether you’re an entrepreneur or business owner, your purpose with marketing is to obtain visible results and a return of investment. But how is it done exactly and what are the most effective tools today? Sterling Kreative deals with the planning of a professional custom made website, a web marketing strategy, mailing, ad campaign, external link building and dozens of other effective search marketing actions.

Surveys on the desired customers is the first step, then SEO (search engine optimization) of your site so that it shows up on the web. Next would be creating the design based on the surveys and "buttons" found (buttons are those things which, when pushed, create the desired effect on a person).

Start off by doing some research and study on your business so that you can:

It was not the advent of the internet which brought about change in online marketing for businesses, but the algorithm and usage of search engines - traditional marketing has changed.

The user or consumer can knowingly and on his own initiative choose where when and how to buy a product or service. No more avalanches of commercial slogans or forced sales. Today, the user decides easily and distraction free where to go and what to do directly on the web.

The basic strategies stay the same, but a new era of interactive marketing begins. And with this we go from the traditional marketing, which used envelopes and stamps, to mailings using software and online forms  - all through your website so that you may communicate directly by email on a one to one basis at very low costs!

It's one thing having a website which is user friendly, eye-catching and optimized well. It is another thing entirely to have a strong online Marketing campaign backing it up and strengthening it. Successful Marketing wont only bring customers to you through your website, but also indirectly to you, through its search engine optimization (SEO) and its own promotion and advertisements. Sterling's Marketing Department have successful marketing tactics, precise to the letter, with successes of up to 1000% increase in sales through online marketing alone.

Summary

Web marketing and SEO are the gems of marketing companies around the world. By the end of 2012, an estimated 1 billion people will be online using mobile web browsers for search. This will result in a 700% increase in searches online as the internet will be accessible 24 hours a day.

You can only imagine the impact on the web ROI...

Good luck in your marketing!

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